Google AdWords is Google's pay-per-click (PPC) advertising platform that enables business to create ad campaigns on Google properties. AdWords operates on the same principles as PPC marketing, in which users bid on keywords and pay for each click on their advertisement.
Conducting PPC marketing through AdWords is valuable because as the most popular search engine, Google gets massive amounts of traffic, delivering more impressions and clicks to your ads. How often your PPC ads appear depends on which and you select. While a number of factors determine a successful PPC advertising campaign, much can be achieved by focusing on:
- Relevance - Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
- Quality Score - Google's rating of the quality and relevance of your keywords and PPC campaigns.
WordStream is tailored to help you easily create customized, highly-relevant keyword lists and keyword groups for your business. WordStream's PPC Advisor enables you to optimize your keywords and ad text for higher Quality Scores, getting you to rank higher in search engines with lower costs.