{"version":"1.0","provider_name":"Blog - Adindia360","provider_url":"https:\/\/adindia360.in\/blog","author_name":"Buddy Infotech","author_url":"https:\/\/adindia360.in\/blog\/author\/buddyinfo-pankaj\/","title":"The Role of Negative Keywords in SEM Campaigns - Blog - Adindia360","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"QZox7PbDMO\"><a href=\"https:\/\/adindia360.in\/blog\/the-role-of-negative-keywords-in-sem-campaigns\/\">The Role of Negative Keywords in SEM Campaigns<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/adindia360.in\/blog\/the-role-of-negative-keywords-in-sem-campaigns\/embed\/#?secret=QZox7PbDMO\" width=\"600\" height=\"338\" title=\"&#8220;The Role of Negative Keywords in SEM Campaigns&#8221; &#8212; Blog - Adindia360\" data-secret=\"QZox7PbDMO\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/adindia360.in\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/adindia360.in\/blog\/wp-content\/uploads\/2024\/11\/smo9.png","thumbnail_width":910,"thumbnail_height":638,"description":"The Role of Negative Keywords in SEM Campaigns Negative keywords are a powerful but often underutilized tool in Search Engine Marketing (SEM). They allow advertisers to filter out irrelevant search queries, improving the relevance of your ads and ensuring that your budget is spent on high-quality clicks. In this guide, we\u2019ll explain what negative keywords [&hellip;]"}