{"id":3585,"date":"2026-01-20T13:24:55","date_gmt":"2026-01-20T13:24:55","guid":{"rendered":"https:\/\/buddyinfotech.in\/blog\/?p=3585"},"modified":"2026-01-20T13:24:55","modified_gmt":"2026-01-20T13:24:55","slug":"missed-call-ivr-sms-automation-framework","status":"publish","type":"post","link":"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/","title":{"rendered":"Missed Call + IVR + SMS Automation Framework"},"content":{"rendered":"

Missed Call + IVR + SMS Automation Framework<\/strong><\/h1>\n

In today\u2019s fast-moving digital landscape, businesses need cost-effective, instant, and scalable customer communication systems<\/strong>. One of the most powerful solutions gaining momentum across India is the Missed Call + IVR + SMS Automation Framework<\/strong>.<\/p>\n

This framework combines three proven technologies to create a fully automated lead capture, customer engagement, and follow-up system<\/strong> \u2014 without requiring internet access from users.<\/p>\n

\n

What Is Missed Call + IVR + SMS Automation?<\/strong><\/h2>\n

The Missed Call + IVR + SMS Automation Framework is a multi-channel communication workflow<\/strong> where:<\/p>\n

    \n
  • \n

    Customers give a missed call<\/strong> on a virtual number<\/p>\n<\/li>\n

  • \n

    An automated IVR system<\/strong> instantly responds<\/p>\n<\/li>\n

  • \n

    An SMS<\/strong> is sent automatically for confirmation, links, or follow-ups<\/p>\n<\/li>\n<\/ul>\n

    This entire process runs without human intervention<\/strong> and works 24\u00d77.<\/p>\n

    \n

    How the Automation Framework Works<\/strong><\/h2>\n

    Step 1: Missed Call Trigger<\/strong><\/h3>\n
      \n
    • \n

      User gives a missed call on a campaign number<\/p>\n<\/li>\n

    • \n

      Call disconnects automatically (zero cost to user)<\/p>\n<\/li>\n

    • \n

      Mobile number is captured instantly<\/p>\n<\/li>\n<\/ul>\n

      \n

      Step 2: IVR Call Back<\/strong><\/h3>\n
        \n
      • \n

        System calls the user back within seconds<\/p>\n<\/li>\n

      • \n

        Plays a pre-recorded or AI voice message<\/p>\n<\/li>\n

      • \n

        Options like:<\/p>\n

          \n
        • \n

          Press 1 for offers<\/p>\n<\/li>\n

        • \n

          Press 2 for callback<\/p>\n<\/li>\n

        • \n

          Press 3 for WhatsApp link<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

          \n

          Step 3: SMS Automation<\/strong><\/h3>\n

          Based on user input:<\/p>\n

            \n
          • \n

            Thank-you SMS<\/p>\n<\/li>\n

          • \n

            Product or service details<\/p>\n<\/li>\n

          • \n

            Payment or booking link<\/p>\n<\/li>\n

          • \n

            WhatsApp chat link<\/p>\n<\/li>\n

          • \n

            CRM confirmation message<\/p>\n<\/li>\n<\/ul>\n

            \n

            Step 4: CRM & Lead Routing<\/strong><\/h3>\n
              \n
            • \n

              Lead stored automatically in CRM<\/p>\n<\/li>\n

            • \n

              Tagging based on IVR selection<\/p>\n<\/li>\n

            • \n

              Auto-assignment to sales teams<\/p>\n<\/li>\n

            • \n

              Real-time dashboard reporting<\/p>\n<\/li>\n<\/ul>\n

              \n

              Why This Framework Works So Well in India<\/strong><\/h2>\n

              India has over 900+ million mobile users<\/strong>, many of whom still prefer voice and SMS over apps<\/strong>.<\/p>\n

              Key advantages:<\/h3>\n
                \n
              • \n

                \ud83d\udcde Works without internet<\/p>\n<\/li>\n

              • \n

                \ud83d\udcb0 Zero cost for customers<\/p>\n<\/li>\n

              • \n

                \ud83c\udf0d Supports regional languages<\/p>\n<\/li>\n

              • \n

                \u26a1 Instant response system<\/p>\n<\/li>\n

              • \n

                \ud83d\udcc8 High conversion rates<\/p>\n<\/li>\n<\/ul>\n

                \n

                Key Components of the Framework<\/strong><\/h2>\n

                1. Missed Call Service<\/strong><\/h3>\n
                  \n
                • \n

                  Virtual number (toll-free or normal)<\/p>\n<\/li>\n

                • \n

                  Campaign-wise tracking<\/p>\n<\/li>\n

                • \n

                  State or city-based routing<\/p>\n<\/li>\n<\/ul>\n

                  \n

                  2. IVR System<\/strong><\/h3>\n
                    \n
                  • \n

                    Cloud-based IVR<\/p>\n<\/li>\n

                  • \n

                    Multi-level call flows<\/p>\n<\/li>\n

                  • \n

                    Multi-language support<\/p>\n<\/li>\n

                  • \n

                    AI voice integration<\/p>\n<\/li>\n

                  • \n

                    Time-based call routing<\/p>\n<\/li>\n<\/ul>\n

                    \n

                    3. SMS Automation<\/strong><\/h3>\n
                      \n
                    • \n

                      Transactional SMS (DLT compliant)<\/p>\n<\/li>\n

                    • \n

                      Auto-triggered messages<\/p>\n<\/li>\n

                    • \n

                      URL shortener tracking<\/p>\n<\/li>\n

                    • \n

                      Delivery reports<\/p>\n<\/li>\n<\/ul>\n

                      \n

                      4. Backend Automation<\/strong><\/h3>\n
                        \n
                      • \n

                        CRM integration<\/p>\n<\/li>\n

                      • \n

                        API triggers<\/p>\n<\/li>\n

                      • \n

                        Lead scoring<\/p>\n<\/li>\n

                      • \n

                        Analytics dashboard<\/p>\n<\/li>\n<\/ul>\n

                        \n

                        Popular Use Cases<\/strong><\/h2>\n

                        \ud83c\udfe0 Real Estate<\/h3>\n
                          \n
                        • \n

                          Property inquiry campaigns<\/p>\n<\/li>\n

                        • \n

                          Site visit scheduling<\/p>\n<\/li>\n

                        • \n

                          Project brochures via SMS<\/p>\n<\/li>\n<\/ul>\n

                          \n

                          \ud83c\udf93 Education & Coaching<\/h3>\n
                            \n
                          • \n

                            Course inquiries<\/p>\n<\/li>\n

                          • \n

                            Demo class booking<\/p>\n<\/li>\n

                          • \n

                            Admission reminders<\/p>\n<\/li>\n<\/ul>\n

                            \n

                            \ud83c\udfe5 Healthcare<\/h3>\n
                              \n
                            • \n

                              Appointment booking<\/p>\n<\/li>\n

                            • \n

                              Lab report alerts<\/p>\n<\/li>\n

                            • \n

                              Follow-up reminders<\/p>\n<\/li>\n<\/ul>\n

                              \n

                              \ud83c\udfe6 Banking & Finance<\/h3>\n
                                \n
                              • \n

                                Loan inquiries<\/p>\n<\/li>\n

                              • \n

                                Credit card campaigns<\/p>\n<\/li>\n

                              • \n

                                EMI reminders<\/p>\n<\/li>\n<\/ul>\n

                                \n

                                \ud83d\uded2 E-Commerce<\/h3>\n
                                  \n
                                • \n

                                  Order confirmation<\/p>\n<\/li>\n

                                • \n

                                  Payment reminders<\/p>\n<\/li>\n

                                • \n

                                  Delivery updates<\/p>\n<\/li>\n<\/ul>\n

                                  \n

                                  \ud83c\udfdb Government & Public Services<\/h3>\n
                                    \n
                                  • \n

                                    Scheme registrations<\/p>\n<\/li>\n

                                  • \n

                                    Citizen grievance systems<\/p>\n<\/li>\n

                                  • \n

                                    Awareness campaigns<\/p>\n<\/li>\n<\/ul>\n

                                    \n

                                    Benefits of Missed Call + IVR + SMS Automation<\/strong><\/h2>\n

                                    \u2705 100% automated lead generation
                                    \u2705 24\u00d77 availability
                                    \u2705 Reduced manpower cost
                                    \u2705 Higher response rates than ads
                                    \u2705 Improved customer experience
                                    \u2705 Scalable across cities & states<\/p>\n

                                    \n

                                    Conversion Statistics (Industry Average)<\/strong><\/h2>\n
                                      \n
                                    • \n

                                      Missed call response rate: 40\u201360%<\/strong><\/p>\n<\/li>\n

                                    • \n

                                      IVR engagement rate: 30\u201345%<\/strong><\/p>\n<\/li>\n

                                    • \n

                                      SMS open rate: 90%+<\/strong><\/p>\n<\/li>\n

                                    • \n

                                      Cost per lead: 70% lower<\/strong> than digital ads<\/p>\n<\/li>\n<\/ul>\n

                                      \n

                                      Advanced Automation Features<\/strong><\/h2>\n
                                        \n
                                      • \n

                                        AI voice bots<\/p>\n<\/li>\n

                                      • \n

                                        WhatsApp API integration<\/p>\n<\/li>\n

                                      • \n

                                        Multilingual IVR (Hindi, English, regional)<\/p>\n<\/li>\n

                                      • \n

                                        Call recording & analytics<\/p>\n<\/li>\n

                                      • \n

                                        Lead auto-follow-up workflows<\/p>\n<\/li>\n

                                      • \n

                                        Missed call retry logic<\/p>\n<\/li>\n<\/ul>\n

                                        \n

                                        Future of Missed Call Automation in 2026<\/strong><\/h2>\n

                                        By 2026, businesses are rapidly adopting:<\/p>\n

                                          \n
                                        • \n

                                          AI-powered IVR conversations<\/p>\n<\/li>\n

                                        • \n

                                          Voice analytics for intent detection<\/p>\n<\/li>\n

                                        • \n

                                          WhatsApp + IVR hybrid automation<\/p>\n<\/li>\n

                                        • \n

                                          Predictive lead scoring<\/p>\n<\/li>\n

                                        • \n

                                          Omni-channel customer journeys<\/p>\n<\/li>\n<\/ul>\n

                                          This framework is becoming a core pillar of customer communication<\/strong>, especially in Tier-2 and Tier-3 markets.<\/p>\n

                                          \n

                                          Final Thoughts<\/strong><\/h2>\n

                                          The Missed Call + IVR + SMS Automation Framework<\/strong> is not just a marketing tool \u2014 it is a complete customer engagement engine<\/strong>.<\/p>\n

                                          For businesses looking to:<\/p>\n

                                            \n
                                          • \n

                                            Reduce lead costs<\/p>\n<\/li>\n

                                          • \n

                                            Increase reach<\/p>\n<\/li>\n

                                          • \n

                                            Automate customer communication<\/p>\n<\/li>\n

                                          • \n

                                            Improve response speed<\/p>\n<\/li>\n<\/ul>\n

                                            this framework delivers measurable ROI with minimal infrastructure investment<\/strong>.<\/p>\n

                                            \n

                                            Hashtags<\/strong><\/h3>\n

                                            #MissedCallAutomation
                                            #IVRAutomation
                                            #SMSAutomation
                                            #LeadGenerationIndia
                                            #CloudIVR
                                            #BusinessAutomation
                                            #VoiceTechnology
                                            #CustomerEngagement
                                            #MarketingAutomation
                                            #DigitalIndia<\/p>\n","protected":false},"excerpt":{"rendered":"

                                            Missed Call + IVR + SMS Automation Framework In today\u2019s fast-moving digital landscape, businesses need cost-effective, instant, and scalable customer communication systems. One of the most powerful solutions gaining momentum across India is the Missed Call + IVR + SMS Automation Framework. This framework combines three proven technologies to create a fully automated lead capture, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3585","post","type-post","status-publish","format-standard","hentry","category-website-development"],"yoast_head":"\nMissed Call + IVR + SMS Automation Framework - Blog - Adindia360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Missed Call + IVR + SMS Automation Framework - Blog - Adindia360\" \/>\n<meta property=\"og:description\" content=\"Missed Call + IVR + SMS Automation Framework In today\u2019s fast-moving digital landscape, businesses need cost-effective, instant, and scalable customer communication systems. One of the most powerful solutions gaining momentum across India is the Missed Call + IVR + SMS Automation Framework. This framework combines three proven technologies to create a fully automated lead capture, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Adindia360\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-20T13:24:55+00:00\" \/>\n<meta name=\"author\" content=\"Buddy Infotech\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Buddy Infotech\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/\"},\"author\":{\"name\":\"Buddy Infotech\",\"@id\":\"https:\/\/adindia360.in\/blog\/#\/schema\/person\/a8d3340239d06cc9b8897c88bde738f3\"},\"headline\":\"Missed Call + IVR + SMS Automation Framework\",\"datePublished\":\"2026-01-20T13:24:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/\"},\"wordCount\":563,\"commentCount\":0,\"articleSection\":[\"Website Development\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/\",\"url\":\"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/\",\"name\":\"Missed Call + IVR + SMS Automation Framework - Blog - Adindia360\",\"isPartOf\":{\"@id\":\"https:\/\/adindia360.in\/blog\/#website\"},\"datePublished\":\"2026-01-20T13:24:55+00:00\",\"author\":{\"@id\":\"https:\/\/adindia360.in\/blog\/#\/schema\/person\/a8d3340239d06cc9b8897c88bde738f3\"},\"breadcrumb\":{\"@id\":\"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/adindia360.in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Missed Call + IVR + SMS Automation Framework\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adindia360.in\/blog\/#website\",\"url\":\"https:\/\/adindia360.in\/blog\/\",\"name\":\"Blog - Buddy Infotech\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adindia360.in\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/adindia360.in\/blog\/#\/schema\/person\/a8d3340239d06cc9b8897c88bde738f3\",\"name\":\"Buddy Infotech\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/adindia360.in\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/54c3c859d314f09e072a6016466a0b332489e0234abb0f3d1fb3bc51f12d90c8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/54c3c859d314f09e072a6016466a0b332489e0234abb0f3d1fb3bc51f12d90c8?s=96&d=mm&r=g\",\"caption\":\"Buddy Infotech\"},\"sameAs\":[\"http:\/\/localhost\/buddyinfotech-blog\"],\"url\":\"https:\/\/adindia360.in\/blog\/author\/buddyinfo-pankaj\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Missed Call + IVR + SMS Automation Framework - Blog - Adindia360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/","og_locale":"en_US","og_type":"article","og_title":"Missed Call + IVR + SMS Automation Framework - Blog - Adindia360","og_description":"Missed Call + IVR + SMS Automation Framework In today\u2019s fast-moving digital landscape, businesses need cost-effective, instant, and scalable customer communication systems. One of the most powerful solutions gaining momentum across India is the Missed Call + IVR + SMS Automation Framework. This framework combines three proven technologies to create a fully automated lead capture, […]","og_url":"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/","og_site_name":"Blog - Adindia360","article_published_time":"2026-01-20T13:24:55+00:00","author":"Buddy Infotech","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Buddy Infotech"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/#article","isPartOf":{"@id":"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/"},"author":{"name":"Buddy Infotech","@id":"https:\/\/adindia360.in\/blog\/#\/schema\/person\/a8d3340239d06cc9b8897c88bde738f3"},"headline":"Missed Call + IVR + SMS Automation Framework","datePublished":"2026-01-20T13:24:55+00:00","mainEntityOfPage":{"@id":"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/"},"wordCount":563,"commentCount":0,"articleSection":["Website Development"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/","url":"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/","name":"Missed Call + IVR + SMS Automation Framework - Blog - Adindia360","isPartOf":{"@id":"https:\/\/adindia360.in\/blog\/#website"},"datePublished":"2026-01-20T13:24:55+00:00","author":{"@id":"https:\/\/adindia360.in\/blog\/#\/schema\/person\/a8d3340239d06cc9b8897c88bde738f3"},"breadcrumb":{"@id":"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adindia360.in\/blog\/missed-call-ivr-sms-automation-framework\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adindia360.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Missed Call + IVR + SMS Automation Framework"}]},{"@type":"WebSite","@id":"https:\/\/adindia360.in\/blog\/#website","url":"https:\/\/adindia360.in\/blog\/","name":"Blog - Buddy Infotech","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adindia360.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/adindia360.in\/blog\/#\/schema\/person\/a8d3340239d06cc9b8897c88bde738f3","name":"Buddy Infotech","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adindia360.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/54c3c859d314f09e072a6016466a0b332489e0234abb0f3d1fb3bc51f12d90c8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/54c3c859d314f09e072a6016466a0b332489e0234abb0f3d1fb3bc51f12d90c8?s=96&d=mm&r=g","caption":"Buddy Infotech"},"sameAs":["http:\/\/localhost\/buddyinfotech-blog"],"url":"https:\/\/adindia360.in\/blog\/author\/buddyinfo-pankaj\/"}]}},"_links":{"self":[{"href":"https:\/\/adindia360.in\/blog\/wp-json\/wp\/v2\/posts\/3585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adindia360.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adindia360.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adindia360.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adindia360.in\/blog\/wp-json\/wp\/v2\/comments?post=3585"}],"version-history":[{"count":1,"href":"https:\/\/adindia360.in\/blog\/wp-json\/wp\/v2\/posts\/3585\/revisions"}],"predecessor-version":[{"id":3586,"href":"https:\/\/adindia360.in\/blog\/wp-json\/wp\/v2\/posts\/3585\/revisions\/3586"}],"wp:attachment":[{"href":"https:\/\/adindia360.in\/blog\/wp-json\/wp\/v2\/media?parent=3585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adindia360.in\/blog\/wp-json\/wp\/v2\/categories?post=3585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adindia360.in\/blog\/wp-json\/wp\/v2\/tags?post=3585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}